Implications for Marketers

Implications for Marketers selling strategies ( market mix elements price, product, distribution, and promotions) has to shine the flaw and its see appropriately. Marketers should unceasingly be up to date with the changes in consumers demographic, lifestyles, and trends in send to develop merchandising programs that appeals to them, so that they argon able to be to a greater extent adaptive to the market programs to the tarnish to achieve tick aw arness.Marketers should always develop marketing programs that fits the compute of the brand in shape to achieve consumers association with the brand. Fast and good strategies affect to be implemented whenever thither are forbid news and views regarding the brand before it spreads merely and tarnishes the brands and corporate image. Marketers need to avoid manipulation of the benefits of the product in order to avoid every boycotts, protest and suing by health organisations and various parties, which will generate negative publicity that will tarnish the brand and company.Advertising message and strategies has to glow the brands image in order for consumer to harmonize snap off with the brand. The candidate (celebrity) selected as the brands ambassador moldiness reflect the image of the brand and connects well with brand in order for consumers to associate well with the product, hence achieving brand association. Marketer s has to ensure that congruousness (resemblance) of brand association exists to ensure that consumers (with little knowledge regarding the brand) do non get confused with the meaning of the brand.Furthermore, it is to ensure that brand associations do non get easily changed by competitive actions. Lastly, to ensure that consumers will non overlook or discount some potentially relevant brand associations in making brand decisions. Marketers must ensure the marketing programs are executed in a decently manner in order to build long term brand knowledge and to ensure the success of its marketing strategies in the long run, which will then generate take on business, triggering customer loyalty and sales. 0. Store layout and location has to reflect the brands target market in order to enhance brand association. 11. Marketing strategies should be executed extensively in order to ensure consumers are constantly being exposed to the brand to increase brand awareness. 12. withdraw leveraging strategies should be implemented in order to enhance the brand extension, which then creates a positive brand image. 13. Marketers have to ensure that the right licensors is selected in its licensing strategy.The licensor selected is able to carry the brand without altering the significance of the brand and its image to ensure consistency in the brands image so that it does not confuse consumers. 14. Marketers must ensure they are constantly exceeding and satisfying consumers expectations in developing its marketing programs (marketing mix elements) in order to gain favour ability and positive reviews from consumers regarding the brand, gaining a sustainable competitive advantage. 5. Marketers must ensure they are constantly exceeding and satisfying consumers expectations in order to gain a favourable brand and corporate image. 16. To foster gainful customer relationships. 17. Foster relationship marketing with various firms to get further in the market place and in order to form more strategic alliance with other strong powerful firms out there in order to gain competitive advantage over competitors.