Marketing McDonalds to Hispanic Americans Essay -- McDonalds Hispani

Product and competitive purlieu McDonalds corp (MDC) known for its famous golden arches is the number atomic number 53 largest chain of fast food eating house in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 trillion customers a day. About 80% of the restaurants ar operated by a franchisees or affiliates. McDonalds tax incomes come from the expenses paid by the franchisees such as fees, royalties, rent, as tumesce as sales in association-operated restaurants. According to Hoovers, McDonalds Corporation in 2013 make and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonalds also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US that grade for 75% of sal es. Although McDonald is a leading brand, the top companies that give McDonald competition take Doctors Associates Inc., YUM Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger KingDoctorss Associates, Inc. A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.Yum Brands, Inc. or Yum Is the worlds largest fast food restaurant company- they have more than 40,000 restaurants globally and operates in 125 countries. YUM Licenses Taco Bell, KFC, pizza Hut and Wing Street. The total annual revenue is of $13,084 million dollars.Starbucks Corporation is the largest coffeehouse company in the world, with 20,891 stores i... ... Forbes. Forbes Magazine, 13 May 2013. Web. 23 Apr. 2014.Llopis, Glenn. 5 Steps To Capturing The Hispanic Market. Forbes. Forbes Magazine, 03 Sept. 2013. Web. 13 Apr. 2014.Hispanic Fast Facts. AHAA. N.p., n.d. Web. 14 Apr. 2014.Michae l Goodman. The post of Hispanic Consumers. MercuryMedia. Research and Analytics, Apr. 2010. Web. 16 Apr. 2014.Sales & Marketing Slides. Marketing system of McDonalds. N.p., n.d. Web. 21 Apr. 2014.The Marketing Process A McDonalds Restaurants eggshell Study. Business Case Studies. N.p., n.d. Web. 21 Apr. 2014.Maps and Data about the Hispanic Population. Pew Research Centers genial Demographic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.U.S. Hispanic Country of Origin Counts for Nation, communicate 30 Metropolitan Areas. Pew Research Centers Hispanic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.