Is Print Media Dead?

Is Print Media Dead? The print and the digital media have been in the forefront in acting as the social mirror reflecting on what goes on in the society. Thus when it is said that the print media is dead it becomes quite disturbing because traditionally it is known as the only tool that people have come to trust to deliver information in a holistic manner. Well, in the advertising world, it is assumed that the more the products are displayed in pages of magazines and newspapers; they are bound to be sold more because of the already built brand. Moreover, in the digital media one has to be able to access a computer or any digital gadget to be able to make use of the online outlets for what is current. In essence when it is said that the print media is fast dying, it translates to the huge ground that the internet has covered in terms of developing content in just a short while leading to the panic within the media fraternity (Stanley 2010, p.20). Consequently, the print media starts to lose its fervent readers to online sites for news and advertisement and still feels left in the dark because there is no clear path that they can use to curtail the transit. The real deal with the media industry lies in the much money spent in the required advertisement. It is quite cost effective to spend money on the internet than in the print media which required huge sums of money just to buy a small advertising space such as those seen for obituaries. The speed with which the digital media spreads its news has set a new record for the uninitiated. The use of the internet in particular the blogs has defined the manner in which the news is spread. It needs not be official, but the effect that is felt by the print media is tremendous. With the advent of mobile phones, compact discs, television, e-books, e-commerce and the internet, there has been a competitive news dissemination process that the print media tries to catch up with through rebranding processes that promise a new experience. Nowadays it commonplace to find art galleries on the digital media something the print media cannot surpass considering its static nature. This means that the issues of globalization are catching up fast than wildfire as people from world cultures get to share information that was otherwise impossible with the print media. In theories that define the use of both print and digital media, we are to know what popular culture represents, mass culture an d convergence culture all which influence the trends within the media fraternity. The Evolution of the Print and Digital Media Print media has come a long way with first newspapers and magazines being published as early as in the 16th century. Other useful print media resources that found their way into the market included the production of tabloids, flyers, novels, brochures, newsletters, and broadsheets which catapulted the spread of news to another level, at least before competition arose (Warren 2008, p. 24). As the ages went by, it came a time when the electronic world revolutionarised the manner in which the print media represented its news and advertisements. This meant that there was increased speed in the manner of printing and delivery of magazines and newspapers to the points of access so that the public can update themselves on the breaking news. Their main role was to inform the public, educate the public and offer some entertainment as was evidenced through the production of comic books, cartoon sections, fashion sections and jokes columns. Owing to these roles that the print media played to the general public, there was a bit of a complication in stating that the print media is dead. This could simply mean that the all trusted point of information delivery at least to the general public was not good enough in its game. This meant that there was no use for the internal memos that are quite effective in delivering the message or even brochures that are effective in creating the right rapport with clients if advertisement is to be efficient. The problem ofcourse started to arise because there were individuals who could not read due to low literacy levels leading to the smooth almost unnoticed transition to the electronic media such as televisions and radio which could present information in audio and visuals. This showed the viewer and listener that the message was understood when there is audio and visual representation of the news (Carrie 2009, p.11). However, the cheap manner of producing print media proved that there was going to be sustainability in the industry of news and advertisement production hence limiting the rapid spread of the electronic media. This meant that the coexistence of the print media and the electronic media triggered the onslaught from the digital media which could present the best of both the print and electronic media. The significance of the print media is in the category where it is able to provide jobs to the masses who are employed as journalists in various capacities of the print production. As the competition becomes rife from the digital it becomes apparent that the resource persons who facilitate production and distribution will become obsolete leading to lose of jobs and livelihood. When it became clear that analogue data can be converted to digital data through the sampling process that uses binary codes, a number of organizations that had specialized in print media rushed to take advantage of the emerging technologies. The problem with this transition is that they were digging their own grave through a technological onslaught that meant what they could reproduce and sell was easily accessed through the simple click of a button. In the early 1990s, the digital transition was catching up in a slowed pace albeit the slow adoption that was attributed to database building. When finally the World Wide Web was created the internet became a culturally strong tool in dissemination of information due to not only easy manipulation of the information but rather the wide area that was seemingly covered. The impact of the mass production and availability of cellular phones, computers and game consoles ensures that people got their information and entertainment from the comfort of their homes leading to the evolution of the computer age. The point that this kind of information delivery becomes a killer for the print media is that it can be cheaper to maintain and has the ability to sometime deliver information almost free of charge to the readers. Moreover, it is now possible to produce the same information in the print media in the internet portals which represents a typical digital outlet. Theories Emanating from the Media Fraternity Certain trends are created through the media that include fashion, technology and politics which has led to a revolution in the usage of the media as a tool. This can not be achieved without establishing the theories that have led to the revolution as we see it. To have a smooth transition from the traditional to the new era of media liberalism, we have to give a globalization trends the deserved place in creating a flawless transition. The intention should be in letting everyone present their own news in the manner they deem comfortable for them with forgetting that each and every channel should compliment the other (Al 2002, p.33). For instance we cannot say that the digital media can replace the print wholly but can be a good supplementing channel which to others could seem credible to have the necessary information. Moreover, the traditional sense of the print media can very much employ the latest technologies such as cellular phones and the internet in collecting information which is then presented in print. When news is collected and a complete overhaul of the truth is made, then the slow pace of the print media can be better than the quick always changing or edited digital media information. Below we look at the conceptualized theories that can be quite helpful in analysing media transitions. When terms such as popular culture are mentioned what comes to mind first is the mass media in connection with the entertainment scene. The truth is that the media has a lot to do with what culture becomes hence this could principally mean that this is culture taken up by the masses to signify those common attributes. Almost all the time the media both in print and digital has a huge role to play in popularising something. In the modern era when something is produced and commercialised through the media to become like a culture, then the media finds its position in the world of setting trends. The youth who pick the trends are considered as seeking an alternative to what they perceive as authentic culture. The popularisation of this societal transition was more profoundly supported by the electronic media which quickly made way for the pure digital media of the new millennium. Through the use of the strong media tools it is possible to pick popular elements in some segment of informa tion and use it in hypnotising the general public in a make believe trance. Thus this has been seen as a foundation through which the effects of globalization its terms of sharing information became evident thus setting a common underrating of some situations. Secondly we look at the mass culture theory which described elements that belonged to the early up to middle 1900s. The evolution of the mass media brought about the existence of a common avenue through which people could congregate and share some cultural practices (Robert 2010, p.5). The cultural practices that were mostly shared included music and art in all its forms leading to a huge following to certain trends that were set by the emerging media tool. In essence the liberal outlook of things is brought into the fore a fact that calls for the cultural practices that emanate from the daily interactions made by people. Therefore, this presents the platform on which popular culture can be mounted to bring out the influence of the media in its various stages of development. As the media takes up its role as the sole provider of information, it collects as much information as possible to the extent that the quantity surpasses the quality leading to mass consumption of the attributes that are assumed to be correct. Lastly we look at the theory of convergence culture which creates the outpost at which the traditional and new media interact. For convergence to take place there has to be a high level of interaction within the media fraternity. For example it is important to understand the proper mixing of the professions that get interconnected in media. Professions such as journalism, marketing, communications, advertising and pubic relations have their special contribution towards the continuity of the mass media activities. The significance of all this is that there is at some point a well meaning clash of various cultures which have to be harnessed to bring out the positivity of the mass media contributions. Therefore, through convergence of cultures a new consensus is achieved giving the new trends that the advancing technologies present a harmonious outlook. The Digital Media and its Revolutionary Trends The digital media has come of age in terms of the trend setting innovations which bring about the cutting edge above the rest. The internet, the World Wide Web and cellular phones have galvanised the attacking echelons which have contested the place of the print media (Henry 2009, p.102). However, the main story is told through the efficiency with which the information is delivered. For example, there can be a curtailment in the print media through occurrences like war and natural disasters that can leave the only point of information reference being the digital media. This means that even the most illiterate person can be able to use a cellular phone to communicate as it shall be by word of mouth. At the same time, it is possible to use equipments such as computers through the internet to convey messages or news after all other physical infrastructures have been cut off. Moreover, journalists who have been sent to hardship areas such as war torn countries cannot convey their messages conveniently if the digital media was not made possible. Although, information compiled from the digital media can be used to string stories for the print media, it should be stated here that the deserved accolades should be forwarded to the right function performed. The competition or replacement of the print media by the digital media notwithstanding, it should be stated that the contribution of the cellular phones has been outstanding when it comes to news gathering and delivery. Other than providing an audio platform for which delivery of information can be performed, it also provides the internet application which can be launched from any place. Thus for applications such as those for audio delivery, it is quite normal to find those who cannot be able to read comfortably delivering or receiving information as they can understand their dialect ( Warren 2008, p.32). On platforms such as the internet, there are trend setting social network innovations that have made globalization a reality. The social networks that include twitter and Facebook have completely revolutionised the informal avenues of delivering news. With the number of computers and cellular phones increase so does the quick spread of information at just the click of a button within the network. Another advantageous point of view that the digital media has brought about is the delivery of information in real time. For instance, it is possible to vote in your countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s general election while still in another country and the cast vote be reflected immediately on tallying screens in the home country. This has contributed tremendously in the tallying process which takes a short while for the whole country. The Print Media and its Credible Contributions The truth as it stands is that the print media cannot be declared dead regardless of the popularity that the digital media has come with. The culture that has completely stuck on instigates that people have to buy magazines and newspapers in order to have the feel of the content on a daily basis regardless of the day of print. Moreover, there are print media outlets that have created a brand of their own to the extent that the confidence levels with readers are high. Here we mention the significance of fashion magazines which have had tremendous competition from the bloggers who develop the same content on fashion and then pass it on the World Wide Web. This has greatly shifted the balance from the common magazines which have a long process of acquiring them or a long issue day compared to the blogs which make updates every minute something new comes out. Even though the blogging has taken root in the domain where magazines had their field day, there is not going to be easy fodder for the digital world as the very magazines start a new rebranding strategy (John 2010, p.89). This includes the use of fashion forecasters who shall give the magazines an edge over what the world should expect in the near future with regard to fashion. Thus with such moves that are pointers to hyper-innovation, the magazine world will have the deserved chance for a breather in terms of having its popularity back. When we look at the newspapers and tabloids which ofcourse compete for the gathering of news with tabloids inclined to gossip, it is common to find a more formidable experience. Unlike the fashion magazines which can be used for more than once, the newspapers have to serve their purpose and then get discarded. But with the same application as is done in the magazines, innovation is the key word. Most newspapers have turned to the use of research articles that act as a source of information other than the news to give the reader the much needed peripheral information. The reason we say that the print media cannot be dead is with reference to the brands or household names that the newspapers created long before the advent of the digital media. On the other hand, it can be said that the print media brought the need to have high literacy levels which enabled many people to read for themselves the information in the newspapers. In reality the culture of reading as we know it was started by the print media hence catapulting the interest among readers to a whole new level (Carrie 2009, p.96). Therefore, in comparison with the digital media, the print media has a relatively low cost of acquisition which keeps people glued to it. The hustle that goes with acquiring a computer and the internet server requires a lot of money which most people cannot be able to raise of even sustain an already installed computer. Thus for this reason one can find the convenience of the print media more appealing than the digital media. The advent of new technology especially that points to the digital media has not hampered the originality of the print media which is considered inferior to the accolades that the digital media has. Nevertheless, the print media remains a pivotal segment in the mass media because of the variety it is able to present. If we say that the newspapers, novels, magazines, brochures and flyers belong to the print media, then we can possibly say that the information carried therein is quite varied. The information can be conveniently divided into the educative or classified as entertainment (Al 2002, p.62). When books or novels are referred to in the print media, it becomes apparent on the role that they play in the continuity of knowledge that concerns history, culture, politics and scientific discourse among other topical issues that are worthy mentioning in books. When it comes to magazines, their contribution in various subjects in society is quite vast. Their significance is seen through the commitment that they put into making credible research topics reach the reader in a well compiled booklet. In the process of offering this, the magazines provide the latest in life trends and common problems that act as feature stories which the digital media cannot be able to compile and distribute accordingly. Furthermore, newspapers have their irreplaceable place in the mass media because they are well placed to provide the harmony required in news delivery. They make regular updates in terms of advertisements, news delivery and informative articles that are guaranteed over certain periods of the day. Through the surveys that have been done over the years since the inception of the print media it has been established that a wide audience is reached through its segments of message delivery. Although the oral culture of spreading information got eliminated in the process, it has been found that those who can read are many in terms of wide area coverage compared to the spread of the digital media. Moreover, the print media has the tendency to finance itself when it comes to news preparation and delivery. By this we mean that the advertisements that are used can be effectively used to reach a wide area through the print media which shall translate to a cost effective scheme when payment starts. Whenever there is something new that is in the offing, it is easy to popularize it using the print media than digital because it has the upper hand of covering a wide area and in a memorable newspaper pullout (Stanley 2010, p.41). Therefore, we cannot say that the digital media has killed the print media passÃÆ' © but rather there is a mutual coexistence that makes them seem as complimenting the other. It can be seen that the digital media can distribute its news on a daily basis and free of charge but still we should be informed that the role is supplementary due to the longevity in the print media that can act as a reference points. Another factor to consider while looking at the sustainability of the print media is that large team that is involved in the delivery of information. For instance, whereas the digital media world may not require a specialised team to collect and edit the news accurately, the same cannot be said for the print media. The vastness of the team that is involved in creating a magazine or newspaper makes the print media not to be just willed away. The entire team comprises of the management, publisher, editor, editorial team, designer, reporter, the advertising staff and the circulation staff who act as an ensemble that can lead to the success of the print media (John 2010, p.55). This kind of arrangement encourages creativity especially within the advertising segment due to the large team that is availed to offer ideas. When production of the different segments of the print media have been finalised, it is time to compete for the same market that can read and the choice can be greatly influenced by the age of the reader. Otherwise, if any competition is evidenced it is considered to be part of the growth that is required in the industry which calls for a higher level of cooperation. Conclusion The media either classified as print or digital has its role to play in gathering and delivery of information. But delving into the statement that the print media is dead can be untrue to the extent where we study the role of each of the presented types of media. Though traditionally the print media had a huge chunk from where to get its users, it is no longer the case hence leading to the doubts as to its survival. The ease with which information on the digital systems can be accessed has led to the revolutionised speeds that breaking news can be delivered within a networked sharing platform. However, the authenticity of the print media should remain intact in the face of such competition which should be seen as supplementary rather than acting as a replacement. At least the print media should have its place reserved because it still reaches to the masses even to the most obscure of places.

William Shakespeares Hamlet and Sophocles Oedipus the King Essay

William Shakespeare's Hamlet and Sophocles' Oedipus the King   Ã‚  Ã‚  Ã‚  Ã‚  Though Shakespeares’ Hamlet and Sophocles’ Oedipus the King were written in two different eras, echoes of the latter can be found in the former. The common theme of Hamlet and Oedipus the King is regicide. Also, like in Oedipus the King, there is a direct relationship between the state of the state and the state of their kings. Furthermore, there is also a relationship between Oedipus’ armed entrance into the bedroom in which Jocasta hanged herself, and Hamlet’s confrontation of Gertrude in her bedroom. Both plays share the emphasis on a tragic irony in the chain of events that lead up to ritual of catharsis, but the plot of Hamlet makes a much more complicated character than that of the classic Greek tragedy of Oedipus the King.  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Sophocles’ Oedipus King and Shakespeare's Hamlet both contain the basic elements of tragedy, although the Shakespearean tragedy expanded its setting far beyond that of the ancient Greek tragedy. The tragic hero of Hamlet finds himself burdened with the task of avenging his father's death from the start of the play, and is not himself the source of the pollution of regicide, while Oedipus is of course the unwitting fashioner of his own doom, which is unveiled to him through recognition and repentance. Sophocles has Oedipus foretelling his own tragedy when speaking to the people of Thebes. The city suffers as a result of Oedipus’pride, and irony is shown when Oedipus suggest that by avenging Laius he will protect himself, or that by getting children upon Jocasta, the dead king's wife, he will be taking the place of the son of Laius, which, unknowingly, is himself. â€Å"I will bring it all to light... I shall rid us of this pollution, not for the sake of a distant relative, but for my own sake (Knox, 10).† The irony reaches its peak when Oedipus calls on the prophet Tiresias to help uncover the murder of Laius and seek an cure to the plague; the metaphor of vision is ironic in that the blind Tiresias can see what the seemingly brilliant Oedipus has overlooked, namely the king's crimes of incest and murder. â€Å"You are the murderer, you are the unholy defilement of this land(Knox, 23).† Tiresias goes on to say â€Å"I say that without knowing it you are living in shameful intimacy with your nearest and dearest. You do not see th e evil in which you live (K... ....† It was Gertrude’s subsequent reaction that led to the pivotal moment when Hamlet kills Polonius. The murder of Polonius was completely impetuous. Hamlet went from pondering murder to actually committing murder. When he does so it is not the actual act that is insane, but his lack of emotion which is. Scarcely acknowledging what he has just done, he continues preaching to Gertrude, and accuses her of plotting to murder his father. â€Å"With tristful visage, as against the doom, Is thought-sick at the act (Act 3, Scene 4).† After an elongated interrogation which sounded more like an S&M chat, we begin to realize Gertrude’s’s guilt for marrying Claudius, as well as her innocence in the actual plot to murder the King. It is only after the reappearance of the apparition that Hamlet begins to ease up on his mother.   Ã‚  Ã‚  Ã‚  Ã‚  Hamlet and Oedipus the King though quite different, have a lot in common. They are the similar from an oedipal perspective, as well as having in common the element of madness. Though many would have a problem putting Shakespeare in the same category as Sophocles, it is not difficult to place their works, Hamlet Oedipus the King respectively, in the same category.   Ã‚  Ã‚  Ã‚  Ã‚  

Comparing Platos Republic, Mores Utopia, and Gurneys Dinotopia Essay

Plato's Republic, More's Utopia, and Gurney's Dinotopia    Throughout history, mankind has struggled to lead better lives and improve their society for future generations. What do we continuously attempt to improve? What kind of changes are we trying to institute? In other words, what is an ideal society? Many people have very diversified views about a perfect civilization. In Plato's Republic, Sir Thomas More's Utopia, and James Gurney's Dinotopia, three imaginary societies are described, each with its own peculiarities and highlights. Various aspects of the nations described in these three novels, including their respective economies, governments, and social structures, will be compared and contrasted. A crucial aspect of any society would be its economy. In Utopia, business was conducted chiefly to import iron, and in many cases they traded on credit. The Utopians have no currency, though they trade their goods for gold in order to pay mercenaries in times of war. If one is in need of something, one merely has to inform the head of one's household and he will get it. Their society is arranged so that they reject many material things that our society would consider valuable, such as silver and diamonds. "The Utopians fail to understand why anyone should be so fascinated by the dull gleam of a tiny bit of stone, when he has all the stars in the sky to look at - or how anyone can be silly enough to think himself better than other people, because his clothes are made of finer woolen thread than theirs" (More 89). To minimize the importance of these materials, Utopians make everyday objects out of them, like chamber pots. In Dinotopia, people are given what they require, mu ch like Utopia, although the... ...h political and financial equality, forming the foundation for everlasting peace. This ideal society would be ruled by a government that truly represents the people and endeavors to direct its citizens on the route to life, liberty, and the pursuit of happiness. As Sir Francis Bacon said, "Man seeketh in society comfort, use, and protection." Works Cited Ferguson, John. Utopias of the Classical World. Ithaca, NY: Cornell UP, 1975. Manuel, Frank E. and Fritzie P. Manuel. Utopian Thought in the Western World. Cambridge, MA: Belknap-Harvard Press, 1979. More, Thomas. Utopia. Trans. Paul Turner. New York: Penguin Books, 1965. Plato. Republic. Trans. G.M.A. Grube. Indianapolis: Hackett Publishing, 1974. Rice, Eugene E. and Anthony Grafton. The Foundations of Early Modern Europe, 1460-1559. 2nd. ed. New York: W. W. Norton and Co., 1994.

Dbq Response Spread of Buddhism in China

Megan Cissell AP World-4 George October 14, 2012 Document Based Question After analyzing the documents I was given, I believe there is both a positive and negative response to the spread of Buddhism in China. Over time the response became more and more negative than positive. People were getting used to the spread of Buddhism because they knew that it wasn’t going away anytime soon. The background information I was given explains that since China was unstable at this time Confucianism was on the decline which made Buddhism easier to rise. Document one does not really state a response to the spread of Buddhism in China.This document is just three of the four noble truths that the Buddha preached. This document does not go into any grouping that I have because it does not explain anything about the spread of Buddhism. Certain documents had a positive response to the spread. One of the documents was summarizing the fourth noble truth that the Buddha preached, but it also explaine d the goal of Buddhism (Document 2). Another example of a positive response is the one that explains how Confucius, Laozi, and the Buddha are alike in what they wanted for their respective religions.They all three wanted the same, but it was the difference in time periods that set them apart (Document 5). The next document I am going to explain is both positive and negative. The answers that are used are more positive than the questions, but still have a negative side to them. This document explains how Confucian classics do not contain everything so they ask why there is suspicion that Buddhism is so bad. The person talks about Buddha as a unicorn compared to other sages as a white deer; however, white deer are rare and unicorns are unreal. This person is saying that the Buddha does not really exist so why should Buddhism.The questions in this document are more negative because it talks about how if Buddhism is so great then why didn’t Confucius practice it. The questions al so point out that monks do not marry or have families, they only care about goodness and wisdom, which is not part of Chinese culture (Document 3). However to the positives also bring some negatives. Although, one of the documents has a negative response by saying that the Buddha does not conform to the Chinese culture, the scholar took greatly to Buddhism because he knows it will continue to spread until later when China becomes more stable and Confucianism returns.He is basically saying that why should Buddhism be honored if it has not originated in China. I believe that there is some bias in this excerpt because the person writing it is a Confucian scholar. (Document 4). Document 4 and document 6 tie together because they were written about the same time. This document talks about how Buddhism is an infection to China and is spreading like a vine throughout the country. He also says the country will suffer because people will stop their jobs to follow the Buddha.Buddhism in his w ords are like weeds, they don’t stop growing even if you pull them they grow back again and again. This excerpt also states how scared China was of the spread and how it could change the Chinese culture (Document 6). Additional pieces that I could use are the reports and consultations of the general public. These would be helpful to see how it impacted the whole country of China through the eyes of the public not just people that have power in the courts.

Media Bring Social Change

Over the last two decades, several major changes have occurred in the media industries that have altered the way in which the media institution operates. Social theorists have always had two distinct visions when it comes to the introduction of new media; one, a utopia where mass media is used to spread ideas and understanding and two, where people use media to transmit only the most vulgar information. Magazines, TV shows, You Tube, Twitter, internet, cell phones, Facebook and My Space are just a few of the many media sources that are used in the twenty-first century. Billions of people around the world are influenced through the media and what information it gives them. The most major changes of note have been how different communication sources transmit important information, how violence and sex is demonstrated through the media, and the increased role of women as consumers of mass media. On Tuesday January 12th, 2010, a devastating earthquake hit the Caribbean country of Haiti. It destroyed the whole country and left around 239,000 people dead (Zebra Jacque Dawson). The survivors need medical attention and food in order to thrive. Many large humanitarian organizations are raising money to help the citizens of Haiti restore their country. The media is playing a huge role in helping advertise and raise money for Haiti. The news and television networks such as CNN and CBC have donated their assistance by providing air time to run Haiti relief commercials and also air â€Å"Hope for Haiti† programs where celebrities contribute their talents to raise money towards rebuilding the country. During this show audience embers could call in, donate online or send a simple text message to make a contribution. Through this one event, the media used three sources very efficiently and it demonstrates how much technology has advanced to mobilize action. According to the Central Intelligence Agency’s Government statistics â€Å"Haiti is the poorest country in the Western Hemisphere with 80% of the population living under the poverty line and 54% in abject poverty. † These rates were high even before the earthquake occurred, and after the disaster, this rate has increased plunging even more people into poverty. It is somewhat ironic that this tragic event has led some people to think of it in two ways, either as a tragic misfortune or an opportunity to rebuild and make the country of Haiti a better community than it was before the quake. There is hope that all the relief efforts in support of Haiti, will allow the poverty rate to decrease and stimulate the economy of Haiti for its citizens. This has been a great cause to make people aware of their surroundings. This event shows positive aspects and it portrays the media as a profound and legitimate source. But the mass media also takes its toll on young adults in a negative way as they are influenced by drugs, sex, alcohol, violence and body image. The average youth in the United States watches television 25 hours a week and plays computer games an additional 7 hours as well also listens to music around 10 extra hours (Facts and TV Statistics). Forty-two hours out of the 168 hours is used up on their computers, television or iPod which means 25% of their time is spent on these products. Concerns of parents are increasing as they worry that their teenaged children are being negatively influenced by television and music. In a sample of programming from the 2001-2002 TV seasons, sexual content appeared in 64% of all TV programs. Those programs with sexually related material had an average of 4. 4 scenes per hour. One out of every seven programs includes a portrayal of sexual intercourse (Facts and TV Statistics). These statistics are at an all time high. Sex, drugs and violence displayed on television is influenced more than ever on teenagers through the media. As these stats show, 46% of high school students in the United States have had sexual intercourse. Although sex is common, most sexually active teens wish they had waited longer to have sex, which suggest that sex is occurring before youths are prepared for its consequences (Facts and TV Statistics). Though music, many artists are portraying the themes of violence and drugs. According to Stats Canada, there were 2,452,787 violent and gang related crimes reported in 2006; most of the users of these illegal firearms are youth in their teens and early 20s. Therefore, drugs, sex, and violence portrayed through the media is sending mixed messages to teens all around the world. Dieting, eating disorders and plastic surgery are some of the ways women try and boost their self esteem. Women are told by the media that they need to be sexy, chic, and thin. Toy manufacturers set this expectation by developing and marketing the Barbie doll, whose measurements are almost impossible. However, with increased availability of plastic surgery, today’s women are faced with unrealistic expectations every time they open a fashion magazine. Celebrities are not perfect they have their flaws as well. Usually when celebrities are photographed for covers of magazines the reality is that most magazines airbrush photos and use expensive computer technology to correct blemishes and hide figure flaws. Twenty-five years ago, the average fashion model was 8% thinner than the average woman. Today that number has risen to 23% (Food and Weight Preoccupations). Such celebrities such as Pamela Anderson and Heidi Montag have resulted in plastic surgery. Nearly 12 million cosmetic procedures were performed in 2007 (Description of Plastic Surgery). Furthermore, appetite suppressants and meal replacements have become a multi million dollar business. These products are essentially the first stepping stone to eating disorders. Mary-Kate Olsen is one of the many celebrities who have been affected by the disease of anorexia, one of the many eating disorders and these celebrities should not be considered as role models. Women need to have self confidence and need real role models to emulate. With these messages given to women they are put in a situation where they feel pressure to look or act a certain way. The media is a formidable force, and one that is not going to change easily, but it is a woman’s decision to either be influenced by it or to ignore it and live a healthy lifestyle. There are several negative media effects on teenagers. Media is responsible for creating ideals about body image. The amount of excessive violence in media through television, movies or video games tends to increase aggressive tendencies in teenagers. The amount of celebrity hype created by the media glorification of unhealthy habits like smoking, drug abuse, unprotected sex and alcohol can encourage these habits in teenagers, which can permanently impact their lives. All of these aspects create social change throughout the world. The most major changes of note have been how different communication sources transmit important information, how violence and sex is demonstrated through the media, and women's increased role as consumers of mass media. Media has also contributed to increase the overall awareness of teenagers about their surroundings.

Natural Products

Natural products isolated from various sources especially derived from plants, have long been used in treatment of human ailments. For long time, the approach to new drugs through natural products was proved to be the single most successful approach for the discovery of new drugs. Despite the initial success, chemical diversity and specific action on target, drug discovery from natural products, has been deemphasized by many pharmaceutical companies in favour of approaches based on combinatorial chemistry and genomics. Natural products have a large unexplored range of compounds, which is almost incredible to imitate, they will always remain a prospective source of future drug discovery (Gurnani et al., 2014). Nature have been explored by people in search of new drugs particularly plants. Medicinal plants have curative properties to treat various diseases due to this reason use the large number. Almost 95 % of the prescriptions were plant based in the traditional system of Unani,Homeopathy,Ayurveda and Siddha in Indian traditions. The study of plants continues principally for the discovery of unique secondary metabolites. Bark, leaves, flowers and seeds are any part of the plant may contain active compounds, plant products have been holding phytomedicines these can be derived from plant. In recent years, there has been a gradual revival of interest in the use of medicinal plants in developing countries because herbal medicines have been reported safe and without any adverse side effect especially when compared with synthetic drugs. Thus a search for new drugs with better and cheaper substitutes from plant origin is a natural choice. The medicinal values of these plants lie in some chemical substances that produce a definite physiological action on human body (Savithrama et al., 2011). An oxidative stress is the result of free radicals, which form stable electron pairing with biological macromolecules such as proteins, lipids and DNA in healthy human cells and cause protein and DNA damage along with lipid peroxidation. It is answerable for many of today's diseases that results from an imbalance between formation and neutralization of prooxidants. In defense against this oxidative stress, body have their own system including various enzymes, proteins, and vitamins, which are known as antioxidants (Aruna kumari and Sharma 2017). The method of scavenging of DPPH radicals was developed by Blois (1958). The method is rapid, inexpensive, simple, and the results are reproducible. This method has been widely used by various researchers to evaluate free radical scavenging activity of plants (Raghavendra et al., 2017). Bioinformatics is a key factor in rapid growing advanced in genomics, proteomics, medicine, drug invention and development. Bioinformatics has become a very significant part of different areas of biology is tool and technique to aid in the processing extraction and determination of large amount of raw data, textual mining of biological literature, analysis of Deoxyribonucleic acid (DNA), Ribonucleic acid (RNA), Protein structure, Gene expression, Genetic genomic data and help analyze biological pathways that are imperative part of the system biology (Nahla et al., 2016).

Modern Relationships

The advancement of technology does not only change man’s way of doing things but also it changes some aspects of his personal life. One of these aspects is in the area of  Ã‚   building relationships.   According to Maslow, one of man’s basic needs is belongingness and love. He stated that man basically wants to find someone whom he can love and be loved.   Relationships add meaning to his life and gave him a sense of purpose ( Maslow, 1954). With the discovery of the internet, that purpose is going to be fulfilled in a new way. The quest for a mate had always been a complicated procedure for most. Some have list of qualities and requirements that they want to find in someone while others do not know what they are looking for. All they know and hoped for is that there is someone for them out there in the world. Whoever comes along they always hoped he will be the special one but unfortunately they are not always right the first time. And so the quest continues. One way that modern man had taken advantage of for the quest is using the internet.   What is interesting about the World Wide Web is that it provided modern man the chance to meet different people from different culture and religious background. With the use of   his fingers , he can easily   meet someone from anywhere in the world   at any time. It is because anybody can connect to any chatrooms or websites that advertises various individuals looking for someone to love. Others may be skeptical about this idea simply because you actually do not know the real person behind the face. And many (mostly conservative ones) would suspect that no lasting relationships can ever be established from internet dating. They feel that everyone was just out there to fool or take advantage of somebody. They also reasoned that if it is hard to make a relationship work with someone you personally know for years how much harder will it be if you commit to a relationship with someone you only know in the internet. And how more complicated will it be if that person came from another country and practicing another religion! While the above argument may have some truth in it, internet dating continues to become a popular means of modern man to find someone to love. Their reasons may vary. Others find communicating in the internet easier. Communication had always been a problem of any relationships. Some people just cannot express themselves to those who already know them for years. They cannot relate their disappointments, frustrations and broken dreams for fear of rejection or betrayal. So they pretended to be strong and able to conquer the world while in reality they are on the verge of collapsing.   But the internet had provided them a different scenario. In there they find people who do not know them and therefore had no basis to judge. And since the other person is so far away in the world to do them any harm, they freely began to talk about themselves and later they realized that they were accepted for who they were. They do not need to wear a mask. And because of that they were willing to take the relationship to the next level. Another reason why people go for internet dating is because they find it challenging to do so. They are mostly adventurous individuals who are curios to learn about other cultures and religion. They do not fear these differences because they have the capacity to accept people’s differences from their own. For example modern America is a place of diverse nationalities, and most Americans had been an eyewitness of successful relationships between two people of diverse culture and religion. They figure that if they possessed a heart of understanding and acceptance any relationship can work. It really does not matter much where a person comes from as long as he is willing to make the necessary adjustment to make a relationship last as it should. In other words, there are cases that modern relationships between different cultures do not work not because of their differences in beliefs and customs but because of their innate negative characters. If they marry a person of their own culture and religion, their relationship will still not work because basically they are the problem. Another reason why people choose internet dating is because it helped them not to get too physically involved. Some good relationships fail initially because the physical involvement gets in the way of knowing the real person apart from the physical self. People who hade made sexual relationships before and were guilty about it find internet dating a welcome change. And they find that they do not have to be totally committed to have a relationship. All they want is to have someone willing to talk to. But of course, as I have stated before things just happens that change their minds and before long they find themselves loving someone from across the globe. The internet can also be the means for lovers to stay in contact when the other had to leave for another place for some reason. In the past, relationships failed because after the lover left, he lost touch with the other that was left behind.   Telephone long distance charges are very costly. At first there may be many calls but later on only few calls are made in a year     and then eventually it stopped. Then one of them realizes that the other had found a new love. But modern technology is trying to change all that. The internet provided convenient access for constant communication between lovers. Through it they can promptly and continuously catch up with each other’s lives. Communication no long becomes a barrier for their long distance relationships. The only thing that can really break their relationship now is if they really wanted to in the first place. Most people would never see themselves finding someone through the internet. They may utilize the net for an already formed relationship outside the internet (like the above example where one lover had to go away for some place) but to really find someone in the net is next to impossible for them. People who do this are usually very careful in life, they are afraid to make mistakes and for them it is a mistake to find someone in the net. But times had changed. In reality, there are many sensible people in the net. Decent modern men and women now take part in internet dating.   Their rule of thumb is to  Ã‚   use their head, be smart and stay away from suspicious people. It is true that many get fooled in the internet. But it is because they ignored the warning signs. People who do nasty things in the net and who request to see some private parts are not to be trusted. They do not possess any self-respect and will most likely make a mate’s life miserable. People that can be trusted are those who communicate respectfully and talk about wholesome matters.   But still in spite of that, a person should be watchful who he/she is talking or committing to. Even with the modern way of building relationships, using the head and lots of prayers are still the best means of finding the right person. Reference Maslow, Abraham H. (1954). Motivation and Personality. New York: Harper and Row Publishers, Incorporated